Zara proclaims that the campaign’s focus is on design, but the pictures portrayed caused strong backlash.
Boycott Zara:: Spanish clothing retailer Zara finds itself entangled in a catastrophe after the release of its latest ad campaign, titled “The Jacket.” The campaign, envisioned to highlight the flexibility of the attire, has flickered public outrage due to provocative images suggestive of the Gaza killing.
The pictures in question include disturbing depictions resembling Islamic burial clothing and an upside-down map of Palestine, drawing blunt parallels to the ongoing fight in Gaza. Critics accused Zara of misusing disastrous events for promotion purposes. A user remarked, “Do you think that 20,000 people are killed, and it is normal for you to use their deaths as a marketing method? Don’t come out and say you didn’t mean to… disgusting.”
Despite the public outcry, Zara has yet to issue a reply or report concerning the controversy. This is not the first time Zara has faced blame related to the Israel-Palestine war. In October 2022, Palestinians started a boycott campaign after Zara’s franchise holder in Israel expressed support for the extremist Jewish Forces party.
Zara’s franchises in occupied regions allegedly suffered substantial financial losses due to the boycott, projected at tens of millions of shekels within a short time. The recent controversy strengthens the scrutiny on Zara’s stance on sensitive geopolitical matters and raises queries about the connection of fashion, politics, and ethical considerations. As customers call for liability, the fashion giant navigates a stimulating terrain where social accountability and brand image hang in the balance.