Parle, the biscuit company, surprised everyone by putting an influencer’s face on their biscuit packet instead of the usual Parle-G girl. This funny move was a response to a video by Zervaan J Bunshah, where he asked a lighthearted question to his followers. In the video, Bunshah sat in a car, looking puzzled, and asked, “If you meet the owner of Parle, do you call him Parle sir, Mr. Parle, or Parle G?” The video played the catchy ‘Ae Jee Oo Jee’ track from the movie ‘Ram Lakhan’ in the background.
The video went viral in three days, getting funny responses from people on Instagram. Parle-G joined in the fun with a witty comment on their official account, saying, “Bunshah ji, you can call us the OG.”
Then, Parle-G took it a step further by putting a smiling picture of Bunshah on the biscuit wrapper instead of the usual girl. The caption said, “While you figure out what to call the owner of Parle-G, you can call us your favorite biscuit to enjoy with a cup of chai. What do you think, @bunshah ji.”
Bunshah loved the gesture and shared his joy, saying, “BAHAHAHAHAHA SEASONS GREETINGS INDEED. Parle G will always be my go-to snack after any trip, party, or craving. It even goes into fancy cakes! I used to eat these biscuits as a kid, thinking it would make me smarter. You guys turned the tables on me.”
People on the internet also loved this sweet move, with some calling Bunshah lucky. Comments like “Wow, this is an amazing gesture,” “This is so creative, no way,” “What an honor,” and “Now we want @bunshah’s photo on every packet of our Parle G biscuit” poured in.